The Smart Dentist's Playbook: High-ROI Marketing on a Shoestring Budget
05 Oct 2024
Practice Owners & Business Management Theatre
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Learning Content
This session unveils cost-effective marketing strategies for dental clinics. Dr Prav Solanki shares insights on attracting new patients through email and SMS marketing, Google reviews, internal marketing, referrals, and social proof. He explores the psychology behind patient conversion and the importance of congruency in lead generation.
- •Understand the psychology behind effective dental marketing strategies
- •Be able to implement low-cost patient attraction techniques
- •Recognise how to leverage social proof in consultations and marketing
- •Be able to design congruent lead generation strategies
Aims
• To equip dental professionals with affordable, high-impact marketing strategies
• To demonstrate how psychology influences patient attraction and conversion
• To provide practical techniques for implementing internal and external marketing initiatives
• To share insights on creating a cohesive marketing approach across various channels
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