Jo Middleton is the practice owner and business manager for The Dental Lounge in Cheadle. She has decided to take her entire 8-member team to Dentistry Show London, closing the practice for a day and covering all transport, hotel and meal costs for the duration of the event.

Why is Jo doing this? She shares her thoughts:

“When people visit events or attend courses, they get fired up and renew their enthusiasm for what they do. It can be easy for things to go stale or to feel tired – especially given the last few years – so going somewhere that gives you new ideas and an opportunity to feed off of others’ passion is an incredibly positive experience. We haven’t been able to attend any events for some time, so my team are really looking forward to Dentistry Show London!

“Plus, I think it’s important for everyone to be exposed to the latest clinical techniques, equipment and products in the profession. I believe in creating roles for the right people – so if someone discovers a new interest at the show, I may find a new sedation nurse, or radiographer!

“We are also growing as a business and a team, physically extending the practice. I’m hoping that people will come away from the show with fresh ideas on what equipment or software we could incorporate into the practice. We’ll be looking at everything from reception furniture to surgery products, insurance providers and software suppliers. It is easy to get complacent when you have used the same systems for some time, but it often pays to review these things and see what else is out there. You might find something better or just confirm that what you have is still best for you.”

Further discussing what she hopes she and the team will gain from attending Dentistry Show London together, Jo says:

“There is plenty of CPD for the whole team to make the most of – and who doesn’t love getting as much CPD on different topics in one day as possible? More than that, though, I believe it will be an opportunity for team building and that everyone will return to the practice with renewed enthusiasm for what they do, having rejuvenated their own careers as well. Something like this is not about the money or the monetary return for the business. It’s about investing in your team and treating them how you would want to be treated by showing them they are valued. A happy team is prepared to go the extra mile for their patients – this is the end gain for the practice.”

Jo’s dedication to her team, their development and happiness is very apparent, so why did she choose Dentistry Show London?

“The British Dental Conference and Dentistry Show in Birmingham is brilliant, so we have been interested in the London show too. The location played a big part in deciding to take everyone to this event – it really gives us a chance to show our appreciation to the team, take them away for a couple of days, give them time to enjoy London with colleagues and some are even staying the rest of the weekend to enjoy London with their partners too. We’ve gone all out, staying on the Sunborn Yacht Hotel, to really say thank you to our team and everyone is definitely looking forward to it!”

If you have been thinking about how to make the most of Dentistry Show London, why not consider bringing your whole team too. Show your appreciation for their hard work by giving them an exciting chance to develop their skills and enjoy informal time with colleagues. Register for your FREE delegate passes online today!

 

Bring your whole team today!