Simon is a general dentist practicing in the North West of England. He owns a village practice with his wife, Elaine, who is also a dentist. Simon has had postgraduate training in aesthetic dentistry, orthodontics, periodontics, implants and more recently digital dentistry. During his career, as well as owning a practice, he has taught undergraduate dentistry at UCLAN, been a Practice Advisor for Denplan and still works as a visiting implant dentist at other practices.