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2025 conference programme

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From Invisible to Unforgettable Proven, actionable marketing principles designed to drive lasting success for every practice owner – for ambitious start-ups to seasoned leaders.

04 Oct 2025
Keynote Theatre
B , D

Learning Content

In today’s competitive world, standing out isn’t just importantit’s essential. From Invisible to Unforgettable is a transformative presentation that equips dental professionals, principals, and leaders with the tools to craft a compelling personal or practice brand. Whether you’re looking to grow your influence, enhance your opportunities, or build trust with your audience, this session reveals actionable strategies to take you from being overlooked to being unforgettable. 
 

Discover the secrets to aligning your values, voice, and visual identity to create a brand that leaves a lasting impression. Explore real-world examples, gain insights into branding psychology, and learn how to leverage your unique strengths to tell a powerful story that resonates. This session isn’t about blending in; it’s about breaking through. Step into the spotlight and uncover the confidence to represent yourself authentically, with impact and purpose. Your unforgettable brand starts here. 

  • Understand Personal Branding Fundamentals: Gain a clear understanding of what personal branding is, why it matters, and how it can help you stand out in competitive environments.
  • Master the Elements of an Effective Brand: Learn how to align your values, voice, and visual identity to create a consistent and memorable personal brand.

Aims

To highlight how mastering your craft and building rapport accelerates trust and referrals. To explore strategies for enhancing patient experience and website conversion. To understand how SEO, Google rankings, and AI can drive practice growth. To demonstrate how an unforgettable brand creates more opportunities and referrals.
Speakers
Shaz Memon, Director - Digimax

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