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2025 conference programme

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Patient or customer? Managing patient demand in modern dentistry

04 Oct 2025
Keynote Theatre
A , B , D

Learning Content

This panel will explore how patient expectations in modern dentistry are changing and how dental professionals can balance clinical needs, aesthetic demands, and effective communication to build trust, resilience, and long-term patient relationships. 

  • Understand how patient expectations are evolving in modern dentistry - Recognise the importance of communication and emotional intelligence in patient care - Identify strategies for balancing clinical needs with patient demands - Appreciate the role of the wider practice team in shaping patient experience.

Aims

Examine the impact of changing patient expectations on dental practice - Highlight the importance of communication, leadership, and resilience in dentistry - Share practical strategies for building trust and long-term patient relationships - Support both new and experienced professionals in navigating the modern dental landscape.
Speakers
Sarika Shah, Practice Principal - Platinum Dental Care
Sameer Patel, Clinical Director - e11even Dental Wellness
Justin Leigh, Managing Director - Focus4growth Ltd
Simone Ruzario, Dental Hygienist and Dental Therapist, President Elect - British Society of Dental Hygiene and Therapy

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