Artificial intelligence, visibility and the importance of trust in dentistry
10 Oct 2026
Practice Owners & Business Management Theatre
A
,
B
,
D
Learning Content
Patients no longer just search for a dentist; they ask AI tools to recommend one. Sumit Kumar explains how ChatGPT and Google's AI overviews build their answers, why being cited is not the same as being chosen, and what makes patients trust a practice. Delegates leave with six practical steps to become visible.
Aims
To explain how AI search is changing the way patients find and choose a dental practice, and why trust now decides who is chosen. The session considers how practices can build visibility and patient confidence through accurate, consistent and honest information across their website, Google Business Profile and reviews, in line with GDC standards on communication and advertising.
.jpg)
