Ethical social media: how to attract the right patients to your practice for aesthetic treatments
09 Oct 2026
Aesthetic & Digital Dentistry Theatre
Learning Content
This lecture reveals how dentists can ethically use social media to build trust, establish authority and attract patients who value exceptional aesthetic dentistry. Through practical strategies and real-world examples, Dr Riaz Sharif demonstrates how authentic branding, education and community engagement drive sustainable growth and lasting patient loyalty.
Aims
Understand how ethical social media builds trust, credibility and reputation - Develop an authentic personal brand that attracts ideal patients - Create engaging, educational content and strengthen local visibility - Apply sustainable growth strategies through community engagement while maintaining professionalism and patient-centred marketing principles.
CPD Development Outcomes
A,B,D
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