Ethical social media: how to attract the right patients to your practice for aesthetic treatments
09 Oct 2026
Aesthetic & Digital Dentistry Theatre
Learning Content
In today's digital landscape, your reputation is built long before a patient enters your practice. This lecture reveals how dentists can ethically use social media to build trust, establish authority and attract patients who value exceptional aesthetic dentistry. Through practical strategies and real-world examples, Dr Riaz Sharif demonstrates how authentic branding, education and community engagement drive sustainable growth and lasting patient loyalty.
Aims
- Demonstrate how ethical social media builds trust, credibility and professional reputation.
- Inspire delegates to develop an authentic personal brand that attracts ideal aesthetic patients.
- Explore practical strategies for creating educational, engaging content and strengthening local visibility.
-Equip clinicians with sustainable approaches to practice growth through community engagement and digital communication, while maintaining professionalism and ethical patient-centred marketing principles.
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