From scratch to success: how to build a thriving squat practice
09 Oct 2026
Practice Owners & Business Management Theatre
Learning Content
Before we opened 979 people had joined our waiting list. In this talk I'll break down the pre-launch strategy that built that demand from zero, and how we grew from 5 staff to 14 in 22 months. The systems, hiring, and culture decisions that turned a waiting list into a thriving squat practice.
Aims
Show associates that building a thriving squat practice from scratch is achievable
Give a realistic, honest account of the pre-launch and hiring decisions behind Lancashire Smiles' growth
Inspire confidence in dentists considering the move from associate to squat practice owner
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