Is your practice becoming more valuable, or just more expensive to run?
09 Oct 2026
Practice Owners & Business Management Theatre
Learning Content
Shaz explores what actually drives practice growth today, from SEO and AI visibility to trust, reputation and patient demand. Drawing on 20+ years of experience, he cuts through the marketing nonsense to show what works, what doesn’t, and where practices should focus in 2027.
Aims
To explore how SEO and AI visibility are changing how patients discover and choose practices.
To show how trust-led organic visibility can reduce reliance on paid advertising.
To demonstrate how stronger patient demand can support associate fulfilment and utilisation.
To explain how these strategies can strengthen long-term practice and exit value.
.jpg)
