CPD topics: A B C D (all covered) Medical aesthetics represents one of the fastest-growing sectors in healthcare, offering dental professionals an opportunity to expand their skill set, diversify practice income and provide complementary facial aesthetic treatments for their patients. However, knowing where to start can feel overwhelming. This session provides a practical six-month roadmap for successfully introducing medical aesthetics into a dental practice. Covering everything from training and regulation through to treatment selection, pricing, patient acquisition and service delivery, attendees will gain a realistic understanding of what it takes to launch and grow an aesthetic offering. Drawing on personal experience of transitioning from dentistry into a thriving aesthetics business, Dr Bethany Rossington will share lessons learned, common pitfalls, commercial insights and strategies for building a sustainable and reputable aesthetic practice.