The behavioural influence on a patient of a clinician's choice of topic-specific words
09 Oct 2026
Clinical Excellence Theatre
Learning Content
This is the presentation of an innovative pilot study conducted in 2023 in a private specialist periodontal referral practice. The study reports on the motivational power of topic-specific words and shows that patients prefer words which are perceived to be more severe. Although, due to the patient sample, the outcome may be biased and a virtue of regret.
Aims
To learn how to conduct a pilot study or audit in dental practice - To understand the key steps, methods, materials and outcomes involved - To explore how standardised, topic-specific soundbites across the dental team can reduce misunderstanding and improve patient satisfaction
CPD Development Outcomes
A,C,D
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