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2026 Conference programme

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The gag reflex unlocked: why it happens and how to overcome it

10 Oct 2026
Clinical Excellence Theatre
A , C

Learning Content

Discover the MAGIC technique, an approach designed to reduce hypersensitive gagging and support routine dental care. Explore the theory that this response may relate to airway function, its wider effect beyond dentistry, and how addressing it may improve comfort, quality of life and access to treatment for affected patients.

Aims

To educate the clinical team in understanding the MAGIC technique so to enable them to carry out time limited treatments on patients that suffer with a hypersensitive gag reflex - To understand why the MAGIC technique combined with cognitive behavioural therapy as described in the book 'Gagging for It' can greatly reduce or eliminate the hypersensitive gag reflex permanently.
Speakers
James Main, Dental Surgeon & Practice Owner - TRUSTDental

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