Search is shifting beneath our feet, and traditional channels alone are no longer enough. 🔄

With so-called "Google killers" like ChatGPT and AI overviews on the rise, the way people find information and make decisions has changed.

The data already shows it: impression share is rising, but average clicks are down 15–20%.

In this video, we cover:

• The new trust layer: Google is still transactional, but AI answers now shape who people trust
• The cost of being invisible: if you're missing from AI overviews, you're less likely to win the conversion
• How AI and Google work together: visibility in ChatGPT builds the trust that leads to the Google click and conversion
• What to do next: adapting your strategy so you're found where people are looking now

How is your business adapting its marketing and SEO for AI overviews and LLMs? Tell us in the comments. 👇

#AISearch #SEO #GEO #AIOverviews #ChatGPT #DigitalMarketing #SearchStrategy